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10 Best Keyword Research Tools For SEO in 2023

top 10 keyword research tools

Conducting thorough keyword research is essential to achieving success in SEO endeavours. It plays a role vital in helping businesses identify the most relevant and impactful keywords to optimise their content and websites. By selecting the right keywords, businesses can boost their organic traffic, improve visibility in search engine results and achieve overall online success. Fortunately, a wide range of powerful tools have been designed to streamline and enhance the keyword research process. These tools offer invaluable insights and data to inform and guide SEO strategies.

top 10 keyword research tools

Here we will dive into the world of keyword research and explore nine exceptional tools that stand out from the crowd. By providing a comprehensive overview of their features, benefits and practical applications, we aim to equip businesses with the knowledge and understanding necessary to leverage these tools effectively. Let us embark on this journey to discover the best keyword research tools available today and unlock their immense potential for optimising your presence online and driving remarkable results.

1. Ranklogs Keyword Explorer 

Ranklogs Keyword Explorer is simply the most comprehensive keyword research tool. We create it to be suitable for bloggers, webmasters, and enterprises. Unlike most other keyword research tools on the internet, this tool is pocket-friendly. 

Detailed keyword data: You can use our Keyword Explorer to find the most suitable keywords for your business, but it provides far more data than most other tools. The tool gives you keyword highlight groups, including related keyword ideas, questions, longtail keywords, etc. 

Detailed competitor analysis: If you want to know what keywords your competitor is ranking for, you can directly input the domain. The Ranklogs keyword explorer will provide you with all the essential information about the competitor, such as search volume, trends, and keyword difficulty. 

Highly accurate: We have one of the largest databases for keywords, and we keep improving the accuracy of our data. We have over a billion keywords in our database, and you can rest assured to find the most updated data for every keyword. 

Multiple locations and languages: Ranklogs Keyword Explorer supports localisation which helps with local SEO. You can set your search for a local area and/or local language. Our tool supports over 20 languages. 

Pricing: Ranklogs Keyword Explorer is available as an addon with our core Rank Tracker tool. Even with all the features and other costs, our tool costs only $2.5. 

Try Ranklogs Keyword Explorer 

2. Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is arguably the most popular for its comprehensive keyword analysis capabilities. Here are the key attributes that set it apart:

Comprehensive Metrics: Ahrefs offers valuable keyword metrics such as search volume, keyword difficulty and click-through rate potential, allowing for effective evaluation of keyword competitiveness.

Extensive Database: With a vast keyword database, Ahrefs provides access to a wide range of keywords, enabling the discovery of new opportunities and the exploration of related terms.

Competitor Analysis: Users can conduct competitor research, gaining insights into competitor keywords and refining their SEO strategies accordingly.

User-Friendly Interface: Ahrefs Keywords Explorer features a user-friendly interface for easy navigation and efficient tool use.

Pricing Plans: Ahrefs offers different pricing plans, including Lite, Standard, Advanced and Agency, providing flexibility for businesses of all sizes and budgets. Price starts from $99 to $999.

3. SEMrush

SEMrush is a comprehensive SEO tool known for its robust keyword research capabilities. Here are the key attributes that make it stand out:

In-depth Data: SEMrush provides valuable insights into search volume, keyword difficulty and competitive analysis, helping users make informed decisions about their keyword targeting strategies.

Longtail Keyword Identification: Users can identify longtail keywords with lower competition and higher conversion potential, optimising content for niche-specific searches.

Competitor Analysis: SEMrush enables users to analyse competitors’ strategies, uncovering insights into keyword usage, rankings and overall SEO performance.

Keyword Ranking Tracking: SEMrush offers the functionality to track keyword rankings, allowing users to progress monitor and make data-driven optimisations.

Additional Functionality: Alongside keyword research, SEMrush provides features like backlink analysis, site auditing and social media tracking, offering a comprehensive SEO toolkit.

Pricing Plans: Pricing starts from $119 to $449. SEMrush offers flexible pricing plans, including the Pro and Guru options and Business options catering to businesses of different sizes and needs.

4. Moz Keyword Explorer

Moz Keyword Explorer stands out as a user-friendly keyword research tool with valuable features. Here are the critical attributes of Moz Keyword Explorer:

Keyword Insights: Moz provides insights into keyword difficulty, organic click-through rate and priority scores. This information assists in prioritising keywords effectively and optimising content.

SERP Analysis: Moz offers unique SERP analysis capabilities, allowing users to better understand search engine result pages. This feature helps businesses tailor their content to align with user intent and SERP features.

Keyword Organisation: Moz enables users to group and organise keywords efficiently, simplifying keyword management and strategy development.

User-Friendly Interface: Moz Keyword Explorer boasts a user-friendly interface that facilitates easy navigation and quick access to keyword data.

Pricing: Moz offers flexible pricing plans, including Standard, Medium, Large and Premium, catering to businesses of all sizes. Starts from $99 to $599.

5. Google Keyword Planner

Google Keyword Planner, a free tool within Google Ads, offers valuable keyword research features. Here are the key features of Google Keyword Planner:

Keyword Discovery: Google Keyword Planner helps users discover relevant keywords by providing insights into keyword ideas and variations. It assists in identifying potential keywords related to specific industries or niches.

Search Volume Estimates: Users can access average monthly search volume data for keywords, enabling them to gauge the popularity and demand for specific search terms.

Competition Levels: Google Keyword Planner provides hereby insights into the competition levels for keywords, indicating how many advertisers are targeting those terms. This information aids in assessing keyword competitiveness.

Bid Estimates: This tool also offers bid estimates, helping users understand the potential cost of running paid advertising campaigns targeting specific keywords.

User-Friendly Interface: Google Keyword Planner features a user-friendly interface, making it easy to navigate and access keyword data quickly.

Pricing: Google Keyword Planner is free for Google Ads users, requiring only a Google Ads account to access its features.

6. Google Trends

Google Trends is a powerful and free tool with the following key attributes:

Keyword Trends: Users can explore the popularity and interest of specific keywords over time, gaining insights into how search interest has evolved.

Seasonal Trends: Identify seasonal patterns and trends to optimise content and advertising strategies.

Regional Interest: Access regional data to understand geographic variations in keyword popularity for targeted marketing.

Related Queries: Explore related queries to understand user intent and uncover additional keyword opportunities.

Real-Time Data: Stay informed about the latest trends and shifts in search behaviour with real-time and up-to-date data.

Free to Use: Google Trends is accessible to all users without cost barriers.

7. Long Tail Pro

Long Tail Pro is a powerful tool that helps businesses uncover longtail keywords, refine their SEO strategies, achieve higher search engine rankings and drive targeted organic traffic.

Uncover Longtail Keywords: Find longer and more specific keyword phrases with lower competition and higher conversion potential.

Valuable Insights: Access insights into keyword competitiveness, search volume and SERP analysis for effective SEO strategies.

Niche-Specific Targeting: Target niche-specific keywords precisely, reaching a more specific audience and attracting qualified leads.

Enhanced Online Visibility: Optimise keyword research and its process to improve search engine rankings and drive targeted organic traffic.

Comprehensive Research: Utilise Long Tail Pro’s comprehensive keyword research capabilities to refine SEO strategies.

Pricing Options: Long Tail Pro offers different pricing plans to cater to businesses of varying sizes and needs. Price starts from $59 range to $2699 

8. KeywordTool.io

KeywordTool.io is a highly versatile tool that provides comprehensive keyword suggestions from multiple platforms. KeywordTool.io research tool offers the following attributes:

Comprehensive Keyword Ideas: Access a wide range of keyword ideas from platforms like Google Autocomplete, YouTube, Bing and more.

Extensive Database: Utilise a comprehensive database to uncover valuable longtail keywords and gain deep insights into user search behaviour.

User-Friendly Interface: Enjoy a user-friendly interface that simplifies the keyword research process and provides highly relevant suggestions.

Versatile Applications: Use KeywordTool.io to optimise website content, run effective ad campaigns and enhance SEO strategies.

Untapped Keyword Niches: Discover untapped keyword niches to improve search engine rankings and effectively connect with the target audience.

Pricing Options: KeywordTool.io offers different pricing plans to cater to businesses of varying sizes and needs. The plan starts from $39.20 to $89

9. SpyFu

SpyFu is a powerful tool that focuses on competitor analysis, offering valuable insights into their organic and paid search strategies. It offers the following attributes:

Detailed Competitor Insights: Gain access to detailed information about competitors’ organic and paid search strategies, including top-performing keywords, ad history and ranking positions.

Strategic Analysis: Analyse competitor strategies to identify valuable keywords for incorporation into your SEO efforts.

Stay Ahead of the Competition: Stay one step ahead by uncovering new opportunities and optimising your online presence based on your competitors’ tactics and keywords.

Improve Search Engine Rankings: Make informed decisions to enhance search engine rankings, attract organic traffic and increase online visibility.

Gain a Competitive Edge: Utilise SpyFu to gain a competitive edge and improve overall digital marketing strategies.

Pricing Options: Basic: $16/month, professional: $36/month, and team: $149/month

10. Soovle

Soovle is a versatile and user-friendly keyword research tool that generates keyword suggestions from multiple search engines. It specialises in certain features-

Multi-Search Engine Data: Generate keyword suggestions from multiple search engines, including Google, Bing, Yahoo, YouTube, Amazon and more.

Comprehensive Keyword Suggestions: Access a wide range of keyword suggestions based on real search queries from different platforms.

User-Friendly Interface: Quickly generate keyword suggestions with Soovle’s easy-to-use interface.

Align with User Intent: Identify popular and relevant keywords to optimise content and SEO strategies based on user intent.

Improve Website Visibility: Uncover untapped keyword opportunities and enhance your website’s visibility in search engine results.

Pricing: Soovle is a free keyword research tool accessible to businesses of all sizes without cost barriers.


By leveraging these powerful keyword research tools, businesses can optimise their content, drive organic traffic and improve their online visibility. However, it’s important to note that no single tool can guarantee success. It’s much recommended to use a combination of these tools, based on individual requirements and preferences, to maximise the effectiveness of keyword research and enhance SEO strategies.

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