SEMrush is an online SEO tool that helps to enhance online visibility and discover marketing insight for our websites. It can cover all our digital marketing needs, from increasing traffic and outperforming our competitors in search to creating efficient content and tracking the results of our work. SEMrush has over 50 features that help with several search engine optimization (SEO) aspects and digital marketing. We can also get insight into our competitor’s marketing strategy to see where we lack. The main purpose of SEMrush is to optimize our business websites for better search engine rankings.
Top 5 Semrush Alternatives
The user might find it costly if he owns a small business or is a freelancer. In that case, the users want something cheaper than SEMrush, which can provide features similar to SEMrush.
Another reason to consider alternatives might be the extensive range of features, which sometimes a beginner finds hard to use and needs simpler, more focused tools. Moreover, alternative tools may excel in specific areas, e.g., analyzing backlinks, user-friendliness, budget-friendly pricing, etc.
1. Ranklogs
Ranklogs emerges as a powerful and cost-effective alternative to Semrush, offering a comprehensive suite of SEO tools designed for both beginners and experienced digital marketers. It offers many features to track your business’s online presence. Its main purpose is to give an insight into the rank tracking of your business website. With its intuitive interface and robust functionality, Ranklogs provides essential SEO features at a competitive price point, making it an attractive option for businesses seeking Semrush alternatives. The platform excels in four core areas: rank tracking, keyword research, site auditing, and backlink analysis, which can help you determine where you stand in search engine results for specific keywords.
Ranklogs Tools For Complete SEO Analytics
Rank Tracker
Ranklogs Rank Tracker provides real-time insights into your website’s search engine performance. This tool offers a similar feature to Semrush but at a fraction of the cost. It includes features like:
- Daily rank tracking across multiple search engines
- Local rank tracking capabilities for targeted geographic monitoring
- Mobile vs. desktop ranking comparison
- Historical ranking data visualization
- Custom reporting with white-label options
- SERP feature tracking (featured snippets, local pack, etc.)
Keyword Explorer
The Keyword Explorer tool helps users uncover valuable keyword opportunities by offering comprehensive keyword research features. It offers:
- Comprehensive keyword difficulty metrics
- Search volume trends and seasonal patterns
- Long-tail keyword suggestions
- Competitor keyword gap analysis
- Search intent classification
- CPC and competition data for PPC planning
- Related keyword clustering
Site Audit
Technical SEO can be a challenge, which is why Ranklogs Site Auditor is designed to perform thorough technical SEO analysis. Anyone can use the Site Audit tool for free and get deeper insights with the following:
- Comprehensive crawl reports
- Mobile-friendliness checks
- Page speed analysis
- Internal linking structure optimization
- Meta tag and content optimization suggestions
- XML sitemap validation
- Core Web Vitals monitoring
- Security issue detection
Backlink Analyzer
As backlinks continue to be the primary ranking factors, Ranklogs Backlink Analyzer becomes crucial for link intelligence. This tool is designed to offer detailed insights into your link profile through:
- Real-time backlink monitoring
- Link quality assessment metrics
- Competitor backlink analysis
- Lost and gained link tracking
- Anchor text distribution analysis
- Toxic link identification
- Domain authority checking
- Link building opportunity finder
Ranklog Primary features
Some of the key features of Ranklogs are:
Rank tracking: Ranklogs help track our business websites in search engine results.
Backlinks analysis: Ranklogs help monitor the quantity and quality of backlinks pointing to our website.
Competitors Analysis: Ranklogs allow us to gain insight into competitors’ rankings in search engines, keywords, and strategies. Consequently, we can follow their strategies to improve our business performance.
Pay-Per-Click research: Ranklogs also help users in pay-per-click (PPC) research. It enables the user to gain insight into their competitors’ ad-running strategies. For example, the user can determine which keywords his competitors are using and what kind of ads they are running through the pay-per-click (PPC) research tool. Consequently, users can follow those strategies to improve their PPC campaign and online performance.
User-friendly interface: Ranklogs has a user-friendly interface that helps users navigate, so for beginners who want a straightforward interface without getting confused, it’s the best tool since there is no need for extensive training.
Keywords analysis: Ranklogs also consist of a feature that enables the user to identify the keywords relevant to their business type and can increase their business website ranking in search engine results. It also gives an insight into the average search volume of those particular keywords in a month.
Site audit: Ranklogs also consist of a robust site audit feature that determines the website’s overall health and performance, e.g., the website’s loading speed and user experience. It tells the user about their website’s SEO-related issues, including technical issues, webpage content quality, etc. By getting informed about the identified SEO issue, the user can fix those technical and on-page SEO issues, leading to improved SEO rankings and better user experience.
Integration with Google Analytics: Ranklogs can also integrate with Google Analytics. The Ranklogs tool can work with Google Analytics to provide deeper information about the user’s business website. By integrating Ranklogs with Google Analytics, we can see data from both tools in one place. So, the analysis from two different tools would be more helpful for the user to get an insight into how their website performs.
Target audience:
The target audience of Ranklogs is small business owners, freelancers, start-ups, digital marketers, E-commerce businesses, and enterprises. Ranklogs mainly targets audience across all sectors who seeking an affordable and user-friendly SEO tool alternative to Semrush to track their website performance and improve rankings on search engines.
It is highly valuable tool for small businesses and individuals who want to manage their SEO efforts without overspending their money. Moreover, as startups and entrepreneurs usually don’t have the budget to buy premium tools to increase their online visibility, Ranklogs provides them with all the essential features at an affordable price. Sometimes, beginners face difficulty in navigating due to the extensive features of a tool, which is why Ranklogs also provides its customers with a user-friendly interface that allows them to navigate easily.
Cons of Ranklogs
Limited Backlink analysis:
Ranklogs provides a backlink analysis of business websites. Still, it doesn’t provide a comprehensive and deeper analysis of the quantity and quality of links compared to other SEO tools like SEMrush and Ahrefs.
Basic site audit features:
Ranklogs also consist of a site audit feature that helps us determine the potential and technical issues, but it doesn’t provide in-depth information like SEMrush.
2. Ahrefs
Ahrefsis is also a popular search engine optimization tool designed to help enhance the online presence of users’ websites and help them attract more organic traffic. Some of the primary features of Ahrefs are:
Primary Features:
Site explorer:
Through the site explorer feature, the user can look at any website, including his own, and learn how much traffic that website receives from unpaid traffic. The user also gets information about which websites are at the top of the ranking and why.
Backlink Analysis:
Another feature of the Ahrefs tool enables the user to analyze the backlinks. It provides a list of all the websites that link to the website that the user is analyzing. Moreover, the user can also find broken links to the website. This feature also helps the user see which website is linked to the site, and consequently, the user gets to know the authenticity of those links.
Site audit:
Ahrefs also has a robust site audit feature that determines the website’s overall health and performance, e.g., the website’s loading speed and user experience. It tells the user about their website’s SEO-related issues, including technical issues, broken links, duplicate content, webpage content quality, etc. By getting informed about the identified SEO issue, the user can fix those technical and on-page SEO issues, leading to improved SEO rankings and better user experience.
Rank Tracker:
Ahrefs also consists of a feature that enables the user to identify the keywords relevant to their business type and can increase their website ranking in search engine results. It also gives an insight into the average search volume of those particular keywords in a month.
Content explorer:
Content Explorer is a toolset of Ahrefs that helps its users discover popular content within their area of interest at the current time and gives ideas on how to create content. Imagine a user running a marketing blog; with the help of Content Explorer, the user will be able to know which topics are trending nowadays, which will consequently give the user an idea of how he should create his content. It searches the top-performing and trending content based on backlinks, traffic, and social shares. There are almost a billion web pages in Ahrefs’ database, which allows its users to search a huge range of content across the web and helps them create trending content.
Pay-per-click (PPC) Resarch:
Ahref also helps the user in pay-per-click (PPC) research. It enables the user to gain insight into their competitors’ ad-running strategies. For example, the user can determine which keywords his competitors are using and what kind of ads they are running through the pay-per-click (PPC) research tool. Consequently, users can follow those strategies to improve their PPC campaign and online performance.
SERP Overview:
The Search Engine Results Page (SERP) overview feature provides a snapshot of the search results page (SERP) for any specific keywords. Search engine pages (SERPs) are the pages that appear as a result of a user query on the search engines. So, when a user inputs a specific keyword in Ahref, it shows the top-ranking results in visual form.
Pros of Ahrefs
User-friendly interface: Ahrefs has a user-friendly interface that helps users navigate, so for beginners who want a straightforward interface without getting confused, it’s the best tool since there is no need for extensive training.
Comprehensive backlink analysis: it enables the user to analyze the backlinks. It provides a list of all the websites that link to the website that the user is analyzing. It helps the user see which website is linking to the site, and consequently, the user gets to know about the authenticity of those links.
Strong keyword research tool: Ahrefs consists of a feature that enables the user to identify the keywords relevant to their business type and can increase their website ranking in search engine results. It also gives an insight into the average search volume of those particular keywords in a month.
Robust site audit features: this feature tells the user about any SEO-related issue their website has, including technical issues, broken links, duplicate content, webpage content quality, etc. By getting informed about the identified SEO issue, the user can fix those technical and on-page SEO issues, leading to improved SEO rankings and better user experience.
Cons of Ahrefs
Ahrefs have many pros, but along with it, it also has some cons as well.
Higher pricing point: Although Ahrefs contains a lot of features, it is highly expensive for people running small businesses, freelancers, and people who are doing start-ups.
Limited keyword data for some regions: Ahrefs collects most of its data from major markets like the U.S., Europe, and some Asian countries, so the keyword data may be less comprehensive or accurate for smaller areas or less covered countries like Africa and South America.
No Free plan: another disadvantage of the Ahref tool is that It doesn’t offer any free plan for its customers as Ubersuggest does, making it difficult for people with tight budgets and who can’t afford to pay that much.
Target Audience:
Mid to large-size businesses are the main audience of Ahref since they can allocate large marketing budgets to SEO tools. Moreover, companies that depend on content marketing have to keep their websites optimized and in top rankings so they may find Ahref worth the investment.
3. Moz Pro
Primary features
The primary features of Moz Pro are:
Keyword research: Moz pro also consists of a feature that enables the user to identify the keywords relevant to their business type and can increase their website ranking in search engine results. It also gives an insight into the average search volume of those particular keywords in a month.
Site audits:
Moz Pro also has a robust site audit feature that determines the website’s overall health and performance, e.g., the website’s loading speed and user experience. It tells the user about their website’s SEO-related issues, including technical issues, broken links, duplicate content, webpage content quality, etc. By getting informed about the identified SEO issue, the user can fix those technical and on-page SEO issues, leading to improved SEO rankings and better user experience.
Rank tracking:
Moz Pro also has a feature that enables users to identify the keywords relevant to their business type and increase their website ranking in search engine results. It also gives an insight into the average search volume of those particular keywords in a month.
Link Building tools:
The link explorer tool helps the user identify its competitors’ website backlinks and find link-building opportunities. In general, this feature helps the user discover the websites that link to their competitors, and then the user can contact or reach out to those companies to ask for links to the user’s company, too. Since backlinks are important to improve ranking on search engines, suppose a website has more backlinks from reputable sites. In that case, people consider it authorized and trustworthy. It also tells the user about the Domain Authority (DA) and spam scores. Both scores range between 1 to 100. If a website has a good Domain score, e.g. between 70 and 80, it is considered a good website, and there is a high chance of its higher ranking on search engine results. If the spam score is higher, e.g. more than 40, then it indicates that the website may have low-quality backlinks or poor content.
Local SEO Tools:
These Moz Pro tools help businesses be more visible in local search results on Google and other search engines. This feature is significant for business owners who want to attract customers from their specific geographical area. This feature also helps businesses manage their listings and provides insight into the website’s online performance. Consequently, businesses can take steps to improve their local search engine optimization (SEO) strategies.
On-page grader:
This feature analyses the quality of the metadata and title tags because they play a big role in increasing search engine rankings.
Title tag:
A title tag is an HTML element that specifies the title of a webpage. A page’s title tag can be displayed as a part of a search snippet in a search engine results page (SERP). These are the clickable headlines that appear as a result of a search. So, choosing an appropriate title tag is also important so that more customers will be attracted to them. For example, instead of using a title like “best coffee”, using a more location-specified title like “best coffee in Italy” would be better. This would help people know where our business is located, and they would be more attracted.
Meta descriptions:
The meta description tag tells the user what a particular webpage is about.
They are a pitch that convinces the user that the page is exactly what they want. Meta descriptions should be clear and encouraging. E.g. Adding a sentence like” serving the best coffee in Italy” would let the people know exactly where your business exists.
Summarizing the whole discussion, we can say that adding location-based keywords in titles and meta descriptions can help us increase our local SEO and attract more local customers.
Reporting and Insights:
Moz Pro also provides the facility to generate reports of the performance of the user’s website. The user can collect insights about keyword rankings, backlink growth, site audits, etc. The user can also demonstrate the return on investment (ROI), which is the value a business gets in return for the money and other resources to the stakeholders. It enables the users to know whether their SEO strategies are working. Consequently, it simplifies sharing SEO results with team members, stakeholders, managers, etc.
Community Support:
Moz Pro also provides experts with whom users can ask questions and learn from their experiences. So, it’s beneficial for both beginners and advanced users.
Pros of Moz Pro
Trusted domain authority metrics:
Moz pro provides Domain Authority (DA) scores, which help predict how well a website will rank in search engine results. If a website has a good Domain score, e.g. between 70 and 80, it is considered a good website, and there is a high chance of its higher ranking on search engine results.
Excellent Learning Resources: Moz Pro also provides top-notch educational material related to SEO strategies and their complex concepts. Users can learn from the educational material and get expertise in their niche.
User-friendly Interface:
Moz Pro has a user-friendly interface that helps users navigate, so for beginners who want a straightforward interface without getting confused, it’s the best tool since there is no need for extensive training.
Free Browser Extension:
Moz Pro provides a free browser extension named MozBar, which gives quick access to the primary SEO metrics without any need to log in.
Cons of Moz Pro
Smaller keyword database:
Moz Pro has a smaller keyword database than SEMrush and Ahrefs. Moreover, it lacks detailed information for every keyword, especially for specifically focused businesses like a local bakery. Due to this, it could be a limitation for users who need comprehensive keyword research.
Less frequent data updates:
Moz Pro updates its data less frequently, so sometimes it doesn’t give real-time audits, which are needed for larger websites. Consequently, some critical issues can go unnoticed and highly impact the website’s performance and SEO ranking.
Limited features in lower-tier plans: Moz Pro does have affordable plans, too, but those plans offer fewer features than their premium options. Users who purchase lower-tier plans can’t use advanced tools, which hurts the SEO of the website.
Target audience:
Its target audience is small to mid-sized businesses who want to improve their SEO but don’t want to overspend. Moreover, Mozpro is well known for its educational resources and user-friendly interface, so people new to SEO can use it.
4. Ubbersuggest
Primary features
The primary features Ubersuggest are:
Keyword research: Ubersuggest also consists of a feature that enables the user to identify the keywords that are relevant to their business type and can increase their business website ranking in search engine results. It also gives an insight into the average search volume, cost-per-click (CPC), and keyword difficulty of those particular keywords.
Site audits:
Ubbersuggest also consists of a robust site audit feature that determines the website’s overall health and performance, e.g., the website’s loading speed and user experience. It tells the user about their website’s SEO-related issues, including technical issues, missing Meta tags, broken links, duplicate content, webpage content quality, etc. By getting informed about the identified SEO issue, the user can fix those technical and on-page SEO issues, leading to improved SEO rankings and better user experience.
Backlink Analysis:
Another feature of the Ahrefs tool enables the user to analyze the backlinks. It provides a list of all the websites that link to the website that the user is analyzing. Moreover, the user can also find broken links to the website. This feature also helps the user see which website is linked to the site, and consequently, the user gets to know the authenticity of those links.
Content explorer:
Ubersuggest contains a content explorer that helps its users discover popular content within their area of interest at the current time and gives ideas for creating content. Imagine a user running a marketing blog; with the help of Content Explorer, the user will be able to know which topics are trending nowadays, which will consequently give the user an idea of how he should create his content. It searches the top-performing and trending content based on backlinks, traffic, and social shares. Ubersuggest also helps the user to analyze competitors’ websites. It enables the user to gain insight into their competitors’ ad-running strategies. For example, the user can determine which keywords his competitors are using and what kind of ads they are running through the pay-per-click (PPC) research tool. Consequently, users can follow those strategies to improve their PPC campaign and online performance.
Rank tracking:
Ubbersuggest also consists of a feature that enables the user to identify the keywords relevant to their business type and can increase their website ranking in search engine results. It also gives an insight into the average search volume of those particular keywords in a month.
Traffic analysis:
Ubbersuggest also provides insight into the website traffic, sources of traffic, etc. Eventually, the user also learns about the audience’s behaviour and preferences.
Pros of Ubersuggest
Budget-friendly pricing:
Ubersuggest is budget-friendly compared to other tools like SEMrush, Moz Pro, and Ahrefs. It provides different plans, including a free plan too with limited features. That’s why it is affordable for small businesses and start-ups, and they can choose their plan according to their need.
User-friendly interface:
Ubersuggest has a user-friendly interface that helps users navigate, so for beginners who want a straightforward interface without getting confused, it’s the best tool since there is no need for extensive training.
Good for Beginners:
Ubersuggest is good for beginners because it is budget-friendly and also has a user-friendly interface. So, its user-friendly interface helps the user to understand the SEO tools effectively without any hardship. Moreover, beginners don’t want to overspend at the start of their career or business, so it also covers them.
Lifetime deal options: sometimes Ubbersuggest also offers lifetime deals. It means that the user only has to pay one time for his whole life, and after paying, he can use the SEO tools for a lifetime without paying.
Cons of Ubersuggest
Limited advanced features:
Ubersuggest doesn’t provide advanced tools like SEMrush and Ahrefs. It does not provide an in-depth backlink analysis or competitor analysis.
Smaller data sets:
Ubersuggest has a smaller keyword database than SEMrush and Ahrefs.
Moreover, it lacks detailed information for every keyword, especially for specifically focused businesses like a local bakery. Due to this, it could be a limitation for users who need comprehensive keyword research.
Basic reporting capabilities:
Ubersuggest provides reporting but doesn’t give an in-depth report of the website’s performance. So, it might be a limitation for those small businesses or individuals who have to give a detailed report analysis to the stakeholders or clients. Moreover, ubersuggest is not suitable for large-scale search engine optimization (SEO) projects.
Target audience:
Its target audience is small to mid-sized businesses who want to improve their SEO but don’t want to overspend. Moreover, Mozpro is well known for its educational resources and user-friendly interface, so people new to SEO can use it.
5. Mangools
Primary features
The primary features of Mangools are:
KWFinder:
Mangools suite contains a keyword research tool (KWFinder), which helps the user choose relevant keywords for their SEO strategies. It identifies the difficulty level of ranking for a specific keyword. It helps to find less competitive keywords because, in this way, there are more chances to rank higher in search results.
SERPChecker:
SERPChecker analyses the top-ranking pages for a keyword and enables you to determine why the competitor’s website is ranking. It also provides domain authority scores and backlinks to the pages that rank higher in search results.
SERPWatcher:
SERPWatcher monitors the rank and enables the user to get an insight into their keyword ranking over time. It also helps the user progress in search engine optimization (SEO).
LinkMiner:
LinkMiner tool enables the user to analyze the backlinks. It provides a list of all the websites that link to the website that the user is analyzing. Moreover, the user can also find broken links to the website. This feature also helps the user see which website is linked to the site, and consequently, the user gets to know the authenticity of those links.
SiteProfiler:
SiteProfiler provides information about the website’s overall health, including backlinks and organic traffic, so users can determine their online website performance.
Pros of Mangools
Affordable prices:
Mangools is budget-friendly compared to other tools like SEMrush, Moz Pro, and Ahrefs. It provides different plans. It is more suitable for small businesses and start-ups.
Easy to use: Mangools has a user-friendly interface that helps users navigate, so for beginners who want a straightforward interface without getting confused, it’s the best tool since there is no need for extensive training.
Accurate Difficulty scores:
The KWFinder tool provides an accurate keyword difficulty score. It helps the user choose relevant keywords for their SEO strategies and helps them find less competitive keywords, which increases their chances of ranking higher in search results.
Cons of Mangools
Limited advanced features:
Ubersuggest doesn’t provide advanced tools like SEMrush and Ahrefs. It does not provide an in-depth backlink analysis or competitor analysis. e.g. It doesn’t provide a detailed report on backlinks and real-time site audits.
Restricted daily searches:
Less comprehensive: It is less comprehensive than other advanced tools like SEMrush and Ahrefs. However, Mangools is reasonable; it doesn’t provide the same range of tools as other advanced tools like SEMrush and Ahrefs.
Target Audience:
Its target audience includes small businesses, Freelancers, Local SEO marketers, and start-up owners.
Best Semrush Alternative for Different Needs
Every suite has its different advantages. One may lack in one feature but is more focused and expert toward the other.
Enterprise-level users:
Ranklogs and Ahref are the best for enterprise-level users because they contain an extensive range of tools. Moreover, these suites have more powerful SEO tools and provide a comprehensive backlink analysis, competitor analysis, report generation, etc. It is suitable for large and complex SEO projects.
Small businesses:
Mangools, Ubersuggest, and Ranklogs would be the best choice for small businesses since they are budget-friendly. Small businesses needing essential SEO tools like keyword research and rank tracking can use these tools.
Beginners:
Due to their user-friendly interface, Moz Pro, Ubersuggest, and Ranklogs are good choices for beginners. Beginners can easily use these suites without getting confused. Moreover, these platforms also have educational resources from which users can guide themselves and improve their SEO.
Specific Use Cases:
- Ranklogs is the best for those users who want to do detailed rank tracking and competitor analysis. It is overall the most comprehensive alternative to Semrush at an affordable price.
- Ahrefs is is best for users who want an in-depth analysis of backlinks.
- Moz Pro is best for users who want to optimize their search engines through domain authority (DA) and on-page optimization.
- Ubersuggestis suits users who want budget-friendly SEO tools within a single suite.
Pricing comparison
Ranklogs: Ranklogs offers an exceptionally competitive pricing structure that makes enterprise-level SEO tools accessible to businesses of all sizes. Starting at just $9 per month, the platform’s base plan includes rank tracking for 100 keywords – a significantly more affordable price compared to Semrush’s starting price of $119.95 per month. Furthermore, what makes Ranklogs’ pricing model even more pocket-friendly is its flexible addon structure, allowing users to pay only for the tools they need.
Ahrefs: Ahrefs offers four plans. The cheapest one, named the Lite plan, is $129 per month; the standard plan costs $249 per month. The advanced plan costs about $449 per month, and the enterprise plan costs $14990 per year.
Mozpro: Moz Pro offers 2 plans to its users. The cheapest one, named the standard plan, costs $99 per month, and the medium plan costs $179 per month.
Ubbersuggest: Ubersuggest offers 3 plans. The cheapest one, named a business plan, costs $20 monthly. The individual plan costs $12 per month, and the enterprise plan costs $40 per month.
Mangools: Mangools offers 3 plans. The cheapest one is named Mangools Basic, which costs $29 per month. Mangools premium costs about $50 per month; the Mangools agency plan costs about $90 per month.
Conclusion
The selection of any Semrush alternative depends upon the needs of your business. Some users want budget-friendly tools, while others want a comprehensive and advanced SEO tool that can offer complete features and in-depth analysis about keywords, ranking, content ideas, and more.
Ranklogs is a competitive alternative to Semrush. It not only offers affordable pricing making it suitable for everyone, but also provides essential tools like detailed PPC research and keyword research, which is crucial in SEO. Moreover, it can also integrate with Google Analytics to provide more accurate data.
