Backlinks are the links on a website that point to another person’s website. Backlinks are like a vote of credibility from other sites. Rankings also depend upon the quality of backlinks a website has. For example, if one’s website has high-quality backlinks, it is more likely to be ranked higher in search results.
After reading this article, the reader will have a clear understanding of
- What is backlinking?
- The importance of backlinking.
- How do you check your backlinks?
- Strategies to build quality backlinks.
How does Google use backlinks as one of the ranking factors?
Google uses backlinks as one of its primary ranking factors; for example, if credible websites link to your website, there is a high chance that your website will rank higher in search results. Google algorithm evaluates one’s website rank through the quality and quantity of backlinks.
Importance of backlinking:
Quality matters more than quantity in this case, as it is useless to have multiple links from low-quality and non-reputable websites than a single link from a reputable one.
Individuals must keep their websites updated since Google changes its algorithms frequently, so the rankings in SERPS can vary with time. Moreover, they need to create backlinks with great care.
How to check your backlinks
Individuals must keep track of their backlink profile to improve their search engine rankings.
One can use the Ranklogs backlink analyzer tool for detailed analysis and insights. The Backlink Analyzer tool is a backlink checker that can help individuals identify high-quality backlinks by checking their backlinks. Moreover, it also allows individuals to gain insight into their competitors‘ backlinking strategies.
Best 50 ways to build backlinks in 2025
backlinks are essential to improve the online visibility of a business or company. However, one must follow some strategies that pay back to enhance the website’s visibility.
Content-based backlinks strategies
- Creating comprehensive industry studies and statistics:
Individuals must create detailed reports that include insights, expert guides, interactive content, data studies, statistics, and the latest trends related to their industry. This kind of content would attract backlinks from other websites. (Semrush)
It was concluded in a survey by Demand Gen Report that 71% of buyers look for reports before buying anything. This shows that industry studies and reports are very important for decision-making. And when people like marketers, journalists, and bloggers find these studies, they might link back to those sites.
- Publish original research and data analysis:
Individuals must collect or create original research and fresh data or do data analysis to enhance their backlink profile. They may organize surveys to collect fresh and original data and then publish it. This way, content could stand out and attract more websites to link back. A study by the Content Marketing Institute showed that 93% of B2B marketers use original research to build trustworthiness.
- Developing interactive content and tools:
Interactive content and tools can also encourage people to spend more time on one’s website. They are more likely to link back to our websites when they find it helpful. This may include calculators, quizzes, and tools that help solve problems.
- Writing Expert roundup posts featuring industry leaders:
In this type of content, an individual writes quotes and opinions from known or professional experts who have unique insights to share about a specific topic. This is a way to provide valuable content to your audience. Moreover, there is a greater chance that the experts whose opinions and advice have been posted may also link to their websites. This is a great way to create relationships and build backlinks. According to a uSERP report, “57% of SEO experts say that expert roundups are one of the best ways to build backlinks.” According to another report, an expert roundup post can attract over 4000 social shares.
- Creating infographics with shareable data:
It is also a good strategy to include infographics in our content. Infographics convey knowledge through visuals, enriching the content and making it easier for visitors to understand.
Infographics can help boost web traffic by 12%, according to Demandgenreport.
- Producing video content with embedded resources:
Video content is one of the audience’s most engaging forms of knowledge. Moreover, if videos have embedded resources like flow charts, links tables, etc., there is a higher chance of attracting backlinks. According to HubSpot, “the websites that use video content have 53 times more chances to rank on the first page Google results than content without a video.”
- Publishing case studies with verifiable results:
Publishing content with case studies and verifiable results is also a very efficient way to create backlinks since case studies are evidence of our product or service’s effectiveness. According to HubSpot’s report, “case studies can increase a website’s backlinks by 34%.”
Digital PR and Outreach
- Journalist relationship building on digital platforms:
Individuals intending to create high-quality backlinks should build relationships. Since Journalists need credible references in their articles, building connections and giving them correct and evident information can increase one’s chances of getting backlinks.
According to a report, 59% of people trust journalists more than other content creators for reliable information.
- HARO (Help a Reporter Out) participation
Help a Reporter Out (HARO) is a platform where journalists post questions and seek expert answers and insights. Responding to those queries can get you featured and a quality backlink. According to a connectively.us report, Over 800,000 sources and 55,000 journalists frequently used the HARO platform in 2024.
- Expert commentary on trending topics
One can comment on trending topics and get backlinks from blogs and websites related to their industry because trending topics can attract more traffic.
According to Edelman Trust Barometer’s report, “about 65% of people trust information from experts.”
- Industry podcast appearances
It is also an excellent strategy for individuals to appear on industry podcasts to build quality backlinks and increase their brand’s visibility online. Some podcast websites also link to guest websites that provide high-quality backlinks.
According to Edison Research’s report, around 41% of Americans aged 12 and older listen to podcasts monthly, among which 5% of the listeners check out guest-recommended websites.
- Virtual event speaking opportunities
Individuals should also consider attending virtual conferences and workshops. These types of virtual events usually feature guest speakers, and their event pages sometimes include profile links to the speaker’s website. According to PCMA, a study has shown that virtual events have around 60% to 70% of attendee engagement rates, increasing the potential exposure.
- Collaborative webinar hosting
Individuals can also collaborate with other professionals to host a webinar. This way, they can get backlinks from their co-hosts and the event page.
According to getcontrast, about 91% of B2B professionals think webinars are the preferred type of content.
- Digital press release distribution
Digital press release distribution is a powerful way to reach a wider audience, including journalists, bloggers, and the general public. The press release can be uploaded through digital platforms, which results in media coverage and backlinks from news websites. According to fitsmallbusiness.com, 68% of journalists find press releases the most helpful source for content or ideas.
Community and Relationship Building
15. Professional community engagement
Engaging and building relationships with professional communities online or offline is also a great way to create backlinks. According to a LinkedIn survey, 61% of its users think community groups are great places to discover helpful content.
16. Industry forum participation
Industry forums are also suitable for backlink opportunities. Participating in industry forums allows individuals to engage in discussions and share their thoughts with others. This builds credibility, and the chances of getting backlinks increase.
- Social media thought leadership
An individual can build valuable backlinks by becoming a thought leader on social media platforms, such as Twitter, LinkedIn, etc. A thought leader is one who shares insights on topics related to their field on social media. According to LinkedIn, 92% of B2B marketers use social media for content distribution. According to Forbes, 72% of adults in the U.S. use social media, which can be the number one vehicle for driving clicks to one’s website.
- LinkedIn article publishing:
LinkedIn allows its users to publish lengthy articles on it. Individuals can publish informative content regularly by following different strategies and reaching a wide range of audience. Their articles are more likely to be shared and linked back to other blogs.
19. Expert group moderation
Individuals can also moderate expert groups within a group of industry professionals. This can take place on various platforms like Facebook or LinkedIn. When a person moderates a group, the participants may link back to their content when it aligns with their discussions.
20. Virtual meetup organization:
Individuals can organize virtual meetups to discuss a particular topic. Since they are creating an opportunity to network and share valuable content, it leads to backlinks from attendees because when they share resources in their blogs, they may link back to the organizer’s website. According to Grand View Research, the virtual events market is expected to reach $504.76 billion by 2028. So, individuals should consider following some strategies to host a virtual event to get the most out of it.
21. Professional association involvement
Individuals should also participate or become professional members of the professional associations related to their niche. Sometimes, these associations provide opportunities to build credibility and valuable backlinks. According to the Content Marketing Institute, 74% of marketers say their business’s trust and credibility increase when professional associations mention them.
Resource-Based Strategies
22. Creating comprehensive guides
Individuals can consider creating and posting comprehensive guides covering a specific topic. People naturally link to guides that provide valuable insights, including examples, visuals, links to further resources, etc. According to Backlinko, extensive content generates 77.2% more backlinks than shorter content posts.
- Developing free tools and calculators:
Individuals can develop free tools and resources that solve particular problems, such as calculators and fitness trackers because tools are highly shareable and have a higher chance of getting backlinks.
- Publishing templates and frameworks:
Individuals can post pre-designed templates, such as resume templates, project management spreadsheets, Trello templates, etc. since these frameworks simplify work and save time. Websites usually link to templates as a helpful tool for their audiences.
A study by Canva shows that content containing templates drives up to 50% more engagement and shares than non-template content.
25. Creating an educational video series
Informative Video content is one of the most engaging forms of knowledge for the audience. If individuals post informative videos, others may find answers to their questions and link back to their websites. According to HubSpot, “the websites that use video content have 53 times more chances to rank on the first page Google results than content without a video.”
26. Building resource directories
Individuals can also consider posting comprehensive lists or directories of resources or tools related to their niche. Bloggers often link back to them if they find them helpful.
According to Backlinko, well-executed resource pages can attract more backlinks.
27. Offering free courses
Creating and offering free courses on particular topics can be very beneficial. If people find the courses helpful, they can attract more traffic. According to Hubspot, companies that offer free courses have a 55% increase in website visits and a 45% increase in backlinks.
28. Creating API documentation
Individuals can also consider publishing well-organized documentation for application programming interfaces (APIs) that developers can integrate with their systems.
According to a Postman survey, about 89% of developers think well-developed API documentation is essential.
29. Co-created content partnerships
If individuals collaborate with different brands or industry experts to create and promote content, e.g., joint blogs, videos, and blogs, all co-creators also share and promote the content, increasing its online visibility.
According to a study by the Content Marketing Institute (CMI), about 78% of marketers who use partnerships report higher engagement and backlink generation than content created by only one person.
30. Industry alliance building
Forming alliances or relationships with other companies related to our niche creates a trusted environment, and the companies backlink each other’s content.
According to CoSchedule’s report, companies in alliance with other companies have 60% higher domain authority.
31. Joint research projects
Individuals can collaborate with different organizations, like universities, to conduct research on a particular topic, and the results can then be published in the form of a comprehensive report. This, too, can increase the backlinking since joint research gains credibility due to collaborating with reputable entities. According to the Demand Gen Report, about 76% of B2B buyers consider research-based content a reliable resource.
32. Cross-promotion agreements
Brands or companies can promote each other’s content services or products. This ensures mutual backlinking and increases the online visibility of both brands.
According to ProofHub, about 73% of employees who engage in collaborative work report improved performance.
33. Guest posting opportunities
In guest posting, one can post their content on someone else’s website within their niche, reaching a broader audience.
According to Ahrefs, about 91% of websites involved in guest posting claim an improved ranking.
34. Expert interview exchanges
In expert interview exchanges, individuals can collaborate with other industry experts for interviews. Both parties feature each other’s insight on their platforms.
According to a survey by Orbit Media, 56% of content creators leverage expert interviews to boost engagement and generate backlinks
- Collaborative tool development
In this individuals can collaborate with other brands and create tools and applications. The audience can use these tools to solve several problems. In this way, each brand would promote the tool on their websites. Through this way, individuals can create backlinks.
According to Statista, the collaboration software market is expected to grow by 1.60% between 2025 and 2029.
Technical Optimization
36. Broken link reclamation
In broken link reclamation, individuals find broken links on other websites that no longer work and suggest replacing them with relevant content. This can help them get quality backlinks.
According to Moz, a broken link-building campaign has a success rate of about 10%.
37. Unlinked mention conversion
In unlinked conversion, the individual has to find the websites where their brand or company is mentioned, but no hyperlinks are provided. Then, they can contact the website owners and request them to add a clickable link to their sites.
According to Moz, converting unlinked mentions can increase the banklink profile by up to 20%.
38. Resource page outreach
In resource page outreach, one must identify the websites that compile lists of resources related to their industry. If they secure a spot on these resource pages by contacting the websites’ owners, they can gain high-quality backlinks and increase their credibility. According to Outreach Monks, securing a backlink from a resource page can drive up to 25% more organic traffic to your site.
39. Local business citations
Local business citations include online mentions of one’s business, name, address, etc., which consequently help individuals improve local SEO rankings and create backlinks.
According to brightlocal.com, in 2024, 97% of users searched for a local business.
- Schema markup implementation
Schema markup is structured data that individuals can add to their websites. This helps search engines better understand their content and improves their online visibility.
According to a study by Semrush, implementing schema markup can increase the CTR by 30%
41. Mobile optimization for link-worthy content
Mobile optimization is necessary to ensure a seamless user experience on mobile devices; that’s why individuals should use responsive designs and ensure easy navigation.
According to BrowserStack.com, 92.3% of internet users access the internet using mobile phones.
- Site speed optimization
Site speed optimization means improving the loading speed of our website. This is crucial for both the user experience and the search engine rankings. Slow-loading pages have a higher bounce rate, and vice versa.
According to Akamai.com, Mobile pages with a faster loading speed increase conversion rates by about 27%.
Creative Link Building
43. Creating newsworthy content
If individuals post content that revolves around important news or unique insight, it can be picked up by news agencies and influencers, consequently building backlinks.
44. Developing industry awards
Creating or sponsoring awards is a great way to attract attention from major players in the industry. These professionals may link back to award pages from their websites, providing a backlink to our website.
According to a survey by the Content Marketing Institute, about 67% of marketing professionals use awards to build backlinks and credibility in their niche.
45. Starting podcast series
Posting a podcast series can increase one’s credibility in one’s niche. Moreover, it can reach a wider audience and generate backlinks because there are more chances that their podcasts will be shared and referenced. So, individuals should consider posting a series of podcasts related to a particular topic. According to Podcast Insights, about 50% of all U.S. households are podcast fans.
46. Building micro-sites
Building microsites means to create sites focused on a specific topic. These websites can attract audiences who want information about a particular topic.
According to Neil Patel, microsites can increase organic traffic by up to 25%.
- Creating memorable marketing campaigns
Memorable marketing campaigns are impactful and have a lasting effect on the audience.
These types of campaigns may go viral due to unique factors. By following some strategies, individuals can create memorable marketing campaigns that reach a wider audience.
- Developing shareable tools
Creating shareable tools and resources is also a great way to build backlinks, as it encourages users to share them if they consider those tools helpful. Moreover, these tools also attract mentions from other sites. Individuals must follow some ways and strategies to create content that people want to share.
- Starting industry challenges
Individuals can create competitions or challenges within their industry to engage their audience. According to HubSpot, challenge campaigns can boost the audience engagement by 47%
- Creating viral content initiatives
Individuals must create content that has the potential to go viral and should be good enough that the audience wants to share it.
According to a study by Backlinko, 912 billion “why” and “what” posts attract around 25.8% more backlinks.
Implementation strategy
Before implementing any strategy for building backlinks, it’s essential for individuals to analyze their industry and their audience preferences as well; moreover, they should follow the strategy step by step in phases instead of following all the strategies simultaneously. For example, they can publish the content, start campaigns in a few days, and implement strategies like broken link reclamation. Moreover, individuals intending to build quality backlinks can track their performance using a Ranklogs backlinks analyzer.
Conclusion
Implementing the right strategy at the right time can increase website visibility and build quality backlinks. They must also understand that quality is better than quantity, so creating valuable backlinks is more important than getting backlinks from non-reputable websites. Moreover, they must know that backlinking is about building trust and relationships, so prioritizing ethical practices is also necessary.
