Internet was set abuzz when ChatGPT was introduced as the latest development from OpenAI, the AI research and development company that previously released DALL-E 2. In contrast to ChatGPT, DALL-E is an AI image generator that can create images from a description in natural language. ChatGPT is a chatbot that can converse in natural language and virtually answer any question.
Social media feeds are filled with anticipation of what this ‘revolutionary’ development in AI applications means for businesses. The chatter is to the extent that questions are being raised if ‘ChatGPT will be the Google killer?’. Some marketers are already interested in the scope of this AI technology for content creation.
But whether ChatGPT can be effectively used for business marketing remains an enigmatic question.
To make things interesting, we asked precisely the same thing to ChatGPT.
Here’s what we got.
Question: Can ChatGPT be effectively used for business marketing?
Answer: Yes, ChatGPT can be effectively used for business marketing. For example, it can be used to create engaging and personalized content for social media, email campaigns, and website chatbots. It can also assist with customer service by answering frequently asked questions and providing helpful responses to customer inquiries. Additionally, it can be used for market research by analyzing customer feedback and identifying key trends and insights. Overall, ChatGPT can help businesses to improve communication, increase customer engagement, and gain valuable insights into customer needs and preferences.
The first thing we noticed was how conversational is the answer’s tone. This is an astonishing upgrade to what we usually get when looking for answers from other tools such as Google.
But does that mean ChatGPT is suitable as a tool for content marketing?
That is what we are going to explore in this post.
What is ChatGPT?
ChatGPT is a chatbot designed to provide users support, conversation, and information. It is based on GPT-3 technology and natural language processing to generate responses tailored to the user’s input. This application can answer in real-time and handle a wide range of queries.
An essential component of ChatGPT software is GPT-3 (Generative Pretrained Transformer 3). It is the state-of-the-art language processing AI model developed by OpenAI. Older versions of the same technology, namely GPT-2 and GPT, are used for several language processing projects. The efficiency of the GPT-3 model is due to its robust size of 175 billion parameters which is the largest to date. This vast language processing model is capable of language translation, text generation, and language modeling.
What ChatGPT brings to businesses?
Fast, more importantly, accurate response: Given the highly conversational tone of the ChatGPT-generated text, it can provide correct and quick answers to customer inquiries. This will free up human customer support agents who can focus on more complex queries requiring human attention.
Quick research and content curation: To create consistent and valuable content for marketing, ChatGPT offers the ability to research and curate content from hundreds of sources at high accuracy.
Content generation: ChatGPT can create engaging and relevant content based on your specific input and interests. Such content is likely to engage and drive traffic to your social media pages and business websites.
Customer engagement: Engaging content is one way to improve your business’s online presence and customer engagement. Usually, businesses find it hard to keep producing engaging content. ChatGPT can be a tool you can leverage to keep creating interesting content.
How can you use ChatGPT for content marketing?
For content marketing, ChatGPT does have viable applications, as its natural language processing technology can generate highly engaging and relevant content to target your audience.
With GPT-3, the technology can create content tailored to the audience’s specific interests and search intent. This distinction makes it better than other AI text generators because relevancy is essential to grab attention and drive engagement. Furthermore, ChatGPT can help content marketing research and curate content from several high-quality sources. This will help businesses consistently create valuable content that will boost their marketing strategy results.
As a content marketer, you can benefit from utilizing ChatGPT to assist in content curation and creation. But before you start creating usable content, you must use ChatGPT to fully understand its limitation. This will give you an idea of how to create content specific to users’ input and interest. Ultimately, you can better tailor your content marketing strategy with this tool, improving your engagement rate and traffic to your website or social media pages.
For creating content that converts, you must optimize the relevant content with high-value keywords. Ranklogs Keyword Explorer can help you find the best keywords for your business.
Learn about the limitation of ChatGPT
ChatGPT can generate content on virtually any topic, but there are limitations that you must be aware of before you decide to use it for your content marketing strategy.
While the accuracy of the content produced by ChatGPT is quite high, it’s still not 100%. By its very design, ChatGPT is a natural language processing model that is more focused on predicting what word should come after the previous word in a sentence, not the accuracy.
Here are the top limitations of ChatGPT.
It avoids certain kinds of content
ChatGPT is still in an experimental phase and is specifically programmed to not generate content related to graphic violence, offensive topics, explicit sex, and other topics that can be harmful such as instructions on how to plan a riot.
Not updated with recent events
The data set on which ChatGPT is trained is humongous, but it is not updated with recent events. That is why it is not aware of any content created after 2021. Therefore, if your content needs to be according to the recent events, ChatGPT in its current form is irrelevant to your content requirements.
It requires highly detailed instructions
For fun, it is easy to use ChatGPT, but if you want to generate serious content for your marketing efforts, you have to give detailed instructions. The more detailed and accurate instructions you provide, the higher the quality of the content will be.
If you tested the content generated by ChatGPT, it would be 100% original, but it does not signify quality. ChatGPT is designed to create text by choosing completely random words when predicting the next word in a sentence should be just to ensure that it doesn’t plagiarise itself.
However, this feature limits its robustness in generating text. If the user enters similar requests, there is a high probability that similar articles will be created.
The Biggest Question; Can Google detect ChatGPT content?
Organizations like Google have spent many years working on algorithms to successfully detect AI-generated content. The researchers at Google published a paper titled, Adversarial Robustness of Neural-Statistical Features in Detection of Generative Transformers sometime back to share their results on testing whether AI-generated content can be detected.
The researchers tested several strategies, including the BERT algorithm. It was discovered that AI-generated texts have some statistical features, such as Gunning-Fog Index and Flesch Index scores, that can successfully help detect them.
We assume there is a high probability that Google will implement algorithms to successfully detect content generated by ChatGPT.
Invisible Watermarking
To help keep the Internet more relevant for users, OpenAI researchers have developed a cryptography watermarking that can aid in detecting content created through OpenAI products like ChatGPT.
An OpenAI researcher discussed invisible watermarking in a recent article on Tech Crunch. He stated, “…we’ve seen over the past 30 years that the big Internet companies can agree on certain minimal standards, whether because of fear of getting sued, desire to be seen as a responsible player, or whatever else…
Similarly, you could imagine something like watermarking—if we were able to demonstrate it and show that it works and that it’s cheap and doesn’t hurt the quality of the output and doesn’t need much compute and so on—that it would just become an industry standard, and anyone who wanted to be considered a responsible player would include it.”
Our thoughts
Without a shred of doubt, AI-assisted content marketing and copywriting will become increasingly popular in the coming years.
ChatGPT has shown a phenomenal leap in AI-based natural language processing and how models like GPT-3 can be trained on humongous data sets to help users generate engaging and relevant content based on a specific input. However, ChatGPT is still limited by its design and can be an assistive tool for content research and curation.
Businesses should avoid using ChatGPT-generated articles for content marketing because they lack the critical ingredient, ‘searcher’s intent.’ Additionally, there is a chance that Google will recognize and penalize such content affecting your content marketing strategy.