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google-inp-optimization

Mastering Google’s INP Metric: Optimize Site Performance with Ranklogs Site Auditor

As a website owner, optimizing for performance should be high on your list of priorities for boosting your Google rank. One of the most important core web vitals is the INP, or Interaction to Next Paint.  On March 12, 2024, Interaction to Next Paint replaced the First Input Delay (FID) as one of the core web vitals. The term […]

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buyer intent keyword guide

Understanding Buyer Intent Keywords: A Beginner’s Guide

In today’s digital world, where search engines dominate, the significance of a buyer intent keyword cannot be overstated. These are specific terminologies entered into search engines by individuals or B2B buyers actively considering a purchase of a product or service. Purchase intent, or buyer intent keyword, is a means to gauge how close a consumer

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jsonld-microdata

Google’s Preferred Structured Data: JSON-LD vs. Microdata 

Google has been the center of the SEO industry for as long as we remember. There are several other search engines, but Google remains the industry leader with over 92% market share. People actively use Google to find information, services, and businesses. Inevitably, your websites must be optimized for the Google search engine, and one way

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