The issue flags pages using an unsecured HTTP protocol.
What Triggered the Issue?
Ranklogs bot encountered web pages that have HTTP or invalid HTTPS URLs. Simply put, the browser cannot securely connect to these web pages using the HTTPS protocol.
It can happen due to several reasons:
- Website doesn’t have HTTPS installed
- HTTPS is installed with an error
- SSL certificate has expired
- The SSL certificate does not meet the browser’s privacy standards
Why is it important to fix this issue?
Pages with this error will throw a “This Site Is Not Safe” warning in modern browsers like Chrome, Edge, and Firefox. Even if your website has no malicious intent or unsafe content, the warning will make users wary of interacting with your website.
Also, Google has explicitly confirmed HTTPS as a ranking signal. It implies that unsecured HTTP URLs can affect your website’s SEO. Furthermore, HTTPS pages increase trust and reduce the risks of hacker attacks.
To fix the issue, you must identify the root cause of the problem.
First, find out if your website has HTTPS installed or not. To do so, perform the SSL Test. If the SSL certificate is missing, install it by contacting your hosting provider. Alternatively, you can install an SSL certificate for free; follow this guide.
If HTTPS is installed, still the warning is shown; you should investigate the causes. Often mixed content errors result in these warnings. Here is a guide on how to find and fix mixed content warnings on HTTPS sites.